diff --git a/production/scripts/docker-prod-common.sh b/production/scripts/docker-prod-common.sh
index 9e5b9a0..74b896d 100644
--- a/production/scripts/docker-prod-common.sh
+++ b/production/scripts/docker-prod-common.sh
@@ -422,6 +422,94 @@ run_prod_migrations() {
   prod_compose run --rm migrate
 }
 
+# Ensures a platform admin account exists for the production database, prompting
+# interactively only when stdin is a TTY. In non-interactive deploys, set
+# ADMIN_PASSWORD for first-time setup, and set ADMIN_UPDATE_EXISTING=true to
+# intentionally rotate an existing admin password.
+ensure_prod_admin() {
+  export_env_value_if_unset ADMIN_SEED_EMAIL
+  export_env_value_if_unset ADMIN_SEED_FIRST_NAME
+  export_env_value_if_unset ADMIN_SEED_LAST_NAME
+
+  local email="${ADMIN_SEED_EMAIL:-rentaldrivego@gmail.com}"
+  local first_name="${ADMIN_SEED_FIRST_NAME:-Super}"
+  local last_name="${ADMIN_SEED_LAST_NAME:-Admin}"
+
+  local admin_exists=0
+  echo "Checking admin user ${email}..."
+  if prod_compose run --rm \
+      -v "${ROOT_DIR}/scripts:/app/scripts:ro" \
+      -e ADMIN_EMAIL="${email}" \
+      api node scripts/create-admin-user.cjs --check; then
+    admin_exists=1
+  fi
+
+  if [[ ! -t 0 ]]; then
+    if [[ -z "${ADMIN_PASSWORD:-}" ]]; then
+      echo "Skipping admin setup (stdin is not a TTY and ADMIN_PASSWORD is not set)."
+      echo "Set ADMIN_PASSWORD for first-time setup. Set ADMIN_UPDATE_EXISTING=true to rotate an existing admin password." >&2
+      return 0
+    fi
+
+    if [[ ${admin_exists} -eq 1 && "${ADMIN_UPDATE_EXISTING:-false}" != "true" ]]; then
+      echo "Admin user ${email} already exists; keeping existing password."
+      echo "Set ADMIN_UPDATE_EXISTING=true with ADMIN_PASSWORD to rotate it non-interactively." >&2
+      return 0
+    fi
+
+    prod_compose run --rm \
+      -v "${ROOT_DIR}/scripts:/app/scripts:ro" \
+      -e ADMIN_EMAIL="${email}" \
+      -e ADMIN_PASSWORD="${ADMIN_PASSWORD}" \
+      -e ADMIN_FIRST_NAME="${first_name}" \
+      -e ADMIN_LAST_NAME="${last_name}" \
+      -e ADMIN_UPDATE_EXISTING="${ADMIN_UPDATE_EXISTING:-false}" \
+      api node scripts/create-admin-user.cjs
+
+    echo "Admin user ${email} is ready."
+    return 0
+  fi
+
+  if [[ ${admin_exists} -eq 1 ]]; then
+    echo "Admin user ${email} already exists."
+    local update_answer
+    read -r -p "Update its password? [y/N] " update_answer
+    case "${update_answer}" in
+      y|Y|yes|YES|Yes) ;;
+      *)
+        echo "Keeping existing admin password."
+        return 0
+        ;;
+    esac
+  else
+    echo "Admin user ${email} does not exist; it will be created."
+  fi
+
+  local password=""
+  while [[ ${#password} -lt 8 ]]; do
+    if ! read -r -s -p "Enter admin password (min 8 characters): " password; then
+      echo
+      echo "No password provided; aborting admin setup." >&2
+      return 1
+    fi
+    echo
+    if [[ ${#password} -lt 8 ]]; then
+      echo "Password must be at least 8 characters." >&2
+    fi
+  done
+
+  prod_compose run --rm \
+    -v "${ROOT_DIR}/scripts:/app/scripts:ro" \
+    -e ADMIN_EMAIL="${email}" \
+    -e ADMIN_PASSWORD="${password}" \
+    -e ADMIN_FIRST_NAME="${first_name}" \
+    -e ADMIN_LAST_NAME="${last_name}" \
+    -e ADMIN_UPDATE_EXISTING=true \
+    api node scripts/create-admin-user.cjs
+
+  echo "Admin user ${email} is ready."
+}
+
 wait_for_healthy() {
   local service="$1"
   local timeout="${2:-120}"
diff --git a/production/scripts/docker-prod-deploy.sh b/production/scripts/docker-prod-deploy.sh
index d4bf67e..01f48d0 100644
--- a/production/scripts/docker-prod-deploy.sh
+++ b/production/scripts/docker-prod-deploy.sh
@@ -25,6 +25,9 @@ wait_for_healthy postgres 120
 echo "Running database migrations"
 run_prod_migrations
 
+echo "Ensuring platform admin account"
+ensure_prod_admin
+
 echo "Starting application services"
 prod_compose up -d api homepage carplace dashboard admin
 wait_for_healthy api 180
diff --git a/scripts/docker-prod-common.sh b/scripts/docker-prod-common.sh
index 8242cc7..349c6cc 100644
--- a/scripts/docker-prod-common.sh
+++ b/scripts/docker-prod-common.sh
@@ -425,11 +425,6 @@ ensure_prod_admin() {
   local first_name="${ADMIN_SEED_FIRST_NAME:-Super}"
   local last_name="${ADMIN_SEED_LAST_NAME:-Admin}"
 
-  if [[ ! -t 0 ]]; then
-    echo "Skipping interactive admin setup (stdin is not a TTY)."
-    return 0
-  fi
-
   local admin_exists=0
   echo "Checking admin user ${email}..."
   if prod_compose run --rm \
@@ -439,6 +434,32 @@ ensure_prod_admin() {
     admin_exists=1
   fi
 
+  if [[ ! -t 0 ]]; then
+    if [[ -z "${ADMIN_PASSWORD:-}" ]]; then
+      echo "Skipping admin setup (stdin is not a TTY and ADMIN_PASSWORD is not set)."
+      echo "Set ADMIN_PASSWORD for first-time setup. Set ADMIN_UPDATE_EXISTING=true to rotate an existing admin password." >&2
+      return 0
+    fi
+
+    if [[ ${admin_exists} -eq 1 && "${ADMIN_UPDATE_EXISTING:-false}" != "true" ]]; then
+      echo "Admin user ${email} already exists; keeping existing password."
+      echo "Set ADMIN_UPDATE_EXISTING=true with ADMIN_PASSWORD to rotate it non-interactively." >&2
+      return 0
+    fi
+
+    prod_compose run --rm \
+      -v "${ROOT_DIR}/scripts:/app/scripts:ro" \
+      -e ADMIN_EMAIL="${email}" \
+      -e ADMIN_PASSWORD="${ADMIN_PASSWORD}" \
+      -e ADMIN_FIRST_NAME="${first_name}" \
+      -e ADMIN_LAST_NAME="${last_name}" \
+      -e ADMIN_UPDATE_EXISTING="${ADMIN_UPDATE_EXISTING:-false}" \
+      api node scripts/create-admin-user.cjs
+
+    echo "Admin user ${email} is ready."
+    return 0
+  fi
+
   if [[ ${admin_exists} -eq 1 ]]; then
     echo "Admin user ${email} already exists."
     local update_answer